Exceptional founders.
Exceptional exits.

Selling my business was a rollercoaster, but having Ben as my advisor made all the difference. He knows everyone in the iGaming affiliate space and literally has the numbers of all the key CEOs in his phone, making it easy to move quickly. Every challenge we faced was one he had dealt with before, and his strategic advice was spot-on. I’m thrilled with the result: Game Lounge proved to be the perfect fit for both Meneer Casino and me.

After deciding to explore the sale of our company, we knew that a competitive sales process would be needed to achieve the best outcome.

Ben stood out as someone who; had a wealth of experience in our niche, had executed similar deals, and maintained strong working relationships with well-known and less well-known companies that could potentially acquire our company.

Having no in-house M&A experience, Ben's advice at each stage of the process and talent for facilitating dialogue between all parties helped to ensure clear communication and swift resolution of complex discussions.

From putting together the Information Memorandum, working through due diligence and negotiating key points of the deal, Ben's knowledge and aptitude helped maintain a strong momentum throughout, ensuring a prompt and positive outcome. We'd recommend Ben to any business owners considering an exit and look forward to working together in the future.

Working with Ben was a very pleasant experience for me. Ben's integrity and patience were a valuable asset in getting this deal over the line and I really appreciated his experience and point of view throughout the process that included multiple opportunities and very different types of buyers. I highly recommend his services.

Ben understands the psychology of deal-making better than anyone I’ve worked with, knowing exactly when to push, when to hold firm, and when to reframe the conversation to maximize leverage.

Throughout the process, he managed every moving piece seamlessly, ensuring the valuation, terms, and deal structure were in our best interest. More than that, he took the time to prepare me for what was ahead; what to expect, where the risks were, and how to navigate the emotional side of selling a business.

The result? A seamless process, a strategic exit, and a sale price that truly reflected the value of what I built. If you want someone who knows how to play the game at the highest level, Ben is the one you want in your corner.

Ben and his team don’t just close deals; they maximise outcomes. From day one, they immersed themselves in the details, fine-tuning our financials, tightening up our growth narrative, and ensuring every potential buyer saw the full picture of what we had built.

Ben didn’t just rely on his extensive network... he created competition, driving up the valuation and giving us the leverage we needed to secure the best possible deal. His negotiation skills were second to none, ensuring that every term, from upfront payment to earnouts, was structured in a way that worked in our favour. If you want someone who will extract the absolute best result for you, rather than just closing a transaction, Ben is the person to call.

Ben doesn’t just sell businesses; he builds the kind of exit that founders deserve. From the very first call, he took the time to truly understand our company, its strengths, and its potential beyond the numbers. He positioned the business in a way that maximised its value, making sure we attracted the right buyers at the right price.

His ability to unlock hidden value and drive a competitive sales process made all the difference, leading to a deal that far exceeded our expectations.

Selling a business is one of the biggest decisions a founder can make - if you want someone who will fight for you every step of the way, you need Ben in your corner.

Selling a business is a rollercoaster. Ben made sure we stayed on track and didn’t leave value on the table. His ability to position our company, find the right buyers, and handle every negotiation twist with confidence made all the difference. I wouldn’t do another deal without him.

Ben is nothing short of a legend in the M&A world. A true virtuoso who seems to navigate complex deals with the ease of a maestro conducting a symphony. Whether it’s untangling the most intricate financial web or steering a negotiation through stormy waters, Ben does it with unparalleled precision and a remarkable cool. He’s the guy you want in your corner when stakes are high and complexity is off the charts.

His expertise is matched only by his knack for seeing angles others miss, it’s as if he has X-ray vision for business potential. Beyond the spreadsheets and due diligence, Ben brings a blend of wit and calm that makes even the toughest negotiations feel like friendly banter. He’s globally sought after, and for a good reason: he’s just that good. Ben’s reputation isn’t just built on closed deals but on leaving every client saying, “Why didn’t we call him sooner?”

I turned to Ben to sell my website in 2020. He left no stone unturned and scoured the iGaming market for suitable buyers whilst keeping me in the loop at every stage. Ben helped negotiate a fair price for all parties involved with the process being pleasant, straightforward and successful.

The sale resulted in a permanent role with the acquiring company as well as a profitable deal for all parties involved.

From start to finish, Ben played an instrumental role in the sale of my business.

Ben was thorough, proactive and dedicated to finding the right buyer, guiding me through each step of the process.

His deep expertise and understanding of the market combined with his exceptional negotiation skills resulted in a sale that exceeded my expectations.

I couldn’t have asked for a better outcome and with that in mind I’d highly recommend Ben to anyone looking to sell their business. He’s the kind of man you want in your corner.

M&A advisors often overpromise and underdeliver. Ben does the opposite. He understands the online gambling space inside out, cuts through the noise, and brings the right buyers to the table. No BS, no time wasting... just results.

I’ve worked with several M&A advisors over the years, but none operated at Ben’s level. He moves quickly, communicates clearly, and knows exactly how to drive buyer interest. From sharpening our market position to expertly navigating due diligence, Ben ensured the entire process was efficient, focused, and delivered an outcome far beyond our expectations.

I found Ben an excellent resource and highly qualified advisor when we were looking at selling our business. His knowledge of the market and connections within are self evident, and the decks and supporting data work he produces is an obvious value add for any company looking for investment or an exit.

Our company had never done M&A before, and Ben made the whole process understandable. He was very structured and fast, and he always told us what was important to focus on. In the end, he got us a deal better than we expected.

Caledonian Publishing Limited had the pleasure of engaging Ben as our M&A adviser during the divestiture of key assets of our business, and we highly recommend their services. Their professionalism and expertise transformed a potentially intricate transaction into a seamless process.

Ben adeptly positioned the sale by emphasizing our company's strengths and growth potential, which resonated with prospective acquirers and heightened interest. His profound insights into forecasting future revenues were invaluable; they assisted us in comprehending and articulating the intrinsic value of our diverse revenue streams, thereby ensuring an accurate and favorable market valuation.

Ben meticulously organized all our core data and managed a secure virtual data room, rendering the due diligence process efficient and stress-free. His rigorous attention to detail ensured that all requisite information was readily accessible to potential buyers, facilitating smoother negotiations.

Ben's strategic approach to buyer selection was particularly impressive. By targeting candidates who recognized the true value of our business, he fostered substantive negotiations, expediting the process and leading to a superior outcome than initially anticipated.

Throughout the negotiations, Ben demonstrated exceptional acumen and tenacity. His adept handling of discussions and deep understanding of market dynamics culminated in achieving a higher multiple than we had expected. Their unwavering commitment to securing the optimal deal was evident at every stage.

We extend our heartfelt appreciation to Ben Robinson for his invaluable advice and counsel. His guidance was instrumental in navigating the complexities of the sale, and his dedication to our success was truly commendable.

I can't speak highly enough of the process that Ben ran for the sale of my affiliate business in 2016. Being fairly inexperienced in the processes, he managed my expectations very well, kept me informed at every step of the journey and most importantly he communicated very well with the interested parties.

As a result, I have retained his services to this day and would have absolutely no hesitation in recommending him to anyone else who is looking for investment or wanting to run an M&A process.